The Commercial Audit

Let's find where your revenue is actually stuck.

$2,000  ·  Written roadmap in 3–5 days  ·  Four slots per month

A clear, human diagnostic of your partnerships, channels, and go-to-market. No theater. You leave with a ranked list of what is costing you money and what to fix first.

$1.8M
New ARR in 9 months for a $4M B2B services company
6.8×
Exit multiple on a $6M founder-owned business
15+
Years at Disney and Amazon building commercial infrastructure
$50M+
In partnership and media value negotiated and closed
What you get

Five deliverables.
Three to five days.

This is not a pitch meeting dressed up as strategy. It is a practical diagnostic: the same kind of questions a senior commercial lead would ask on day one inside your business, then a written plan your team can actually run.

01
90-minute deep dive
A real conversation about your revenue model, channels, partnerships, and go-to-market. Honest, structured, and focused on what is working and what is not.
02
Commercial systems audit
A review of marketing, sales, and pipeline infrastructure: what is working, what is broken, and what is missing. Based on what you actually have, not a generic checklist.
03
Revenue opportunity map
Your top 3 to 5 highest-ROI commercial moves, ranked: partnerships you are not pursuing, channels left untapped, and positioning gaps that compress revenue.
04
Written strategic roadmap
What to fix first, what to build next, and what to defer. Written so your team can execute, not a deck that dies in a folder.
05
Debrief call
A 30-minute walkthrough with me directly. Questions answered, priorities confirmed, and a clear next step, whether or not we keep working together.

Most operators can feel when growth has stalled. Very few can name exactly where the ceiling is. The audit answers that, clearly, so you are not guessing for another quarter.

Lynn Fernando · Brand & Commercialization Architect

$1.8M
New ARR generated within 9 months for a $4M B2B services company following a Commercial Audit and Revenue Architecture engagement
6.8×
Exit multiple achieved by a $6M founder-owned business after commercial infrastructure was built ahead of sale
Is this right for you

Built for operators at a real
inflection point.

Not every business needs this right now. If this list feels uncomfortably familiar, you are probably in the right place.

How it works

From booking to roadmap
in under a week.

No week-long onboarding. A direct conversation, a written deliverable, and a clear next step.

01

Book a 15-minute scoping call

We confirm fit, scope the work, and schedule the deep dive. If the audit is not the right tool, I will say so on that call.

02

The 90-minute deep dive

We walk your revenue model, channels, partnerships, team, and commercial infrastructure. Video call. Come as you are. Honesty beats polish.

03

Audit and roadmap in 3 to 5 days

Your written commercial audit, opportunity map, and implementation roadmap land within 3 to 5 business days. Written for your business, not a template with your logo swapped in.

04

30-minute debrief

We walk the findings together, answer questions, and lock priorities. You leave knowing what to do next, with or without me.

Four slots this month

Ready when you are.
Four slots max.

I keep the audit to four clients a month so every engagement gets my direct attention. If this sounds like the right next step, start with a short scoping call. No pressure, just clarity.

Book a scoping call →

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$2,000  ·  Delivered in 3–5 days  ·  No long-term commitment