The Embedded Architect

Me in your corner
every month.

$10,000/mo  ·  Month-to-month after 3-month minimum  ·  Limited seats

Opening doors, shaping deals, and building commercial infrastructure your team can keep running without me forever. A real seat at the table, not a part-time advisor on the side.

Book a consultation → How it works Enterprise / fractional
$1.8M
New ARR in 9 months from Architecture + Embedded-style support
6.8×
Exit multiple when commercial relationships precede the sale
$50M+
Partnership and media value negotiated and closed
15+
Years of relationship capital in enterprise, distribution, and capital
What you get

Ongoing commercial leverage.
On your priorities.

Not a random advisory call. A monthly seat where commercial decisions get made: partnerships, deals, AI systems, and clear accountability with your team.

01
Active partnership development
Identify, approach, and help negotiate partnerships, distribution, and strategic alliances. Warm paths where they exist, clean frameworks where they do not.
02
Network and relationship access
Direct access to relationships built over 15+ years at Disney, Amazon, and in capital. Introductions with context, not cold lists.
03
2 new AI revenue systems per month
Practical tools for marketing, sales, and pipeline, shipped monthly so the commercial system keeps improving instead of freezing after kickoff.
04
Monthly performance reviews
Honest reviews with revenue attribution: what moved, what stalled, and what we do next. Numbers first, narrative second.
05
Deal and customer support
Sit on important customer and partner calls when it helps. Structure terms, protect pricing, and keep expansion architecture in the room.
06
Unlimited advisory, 48-hour SLA
Async access for real questions between sessions. You are not waiting a week for a reply when a deal is moving.

The difference between a modest exit and a strong one is often not the product. It is the commercial relationships and systems in place when the buyer shows up. That is what Embedded is for.

Lynn Fernando · Brand & Commercialization Architect

6.8×
Exit multiple for a $6M founder-owned business with commercial infrastructure in place
$1.8M
New ARR impact over nine months for a growth-stage services company
Is this right for you

For operators who want
ongoing commercial leverage.

Embedded is a real monthly commitment on both sides. If this list feels familiar, you are probably ready.

How it works

Three months to prove it.
Then month to month.

We start aligned on outcomes, build a working rhythm, and keep the engagement only if it is clearly useful.

01

Alignment call and scoping

We talk vision, commercial challenges, team, and where leverage matters most. Lock success metrics and first-month priorities.

02

Kickoff month

Embedded with your team: strategy sessions, key calls, partnership work, and the first AI systems. Rhythm and trust first.

03

Active monthly engagement

Partnerships, deals, AI systems, performance reviews, and advisory access. Results tracked monthly so we know what is working.

04

After month three

Month-to-month. Continue if the leverage is real, graduate if your team is ready, or shift into a different Enterprise structure if the mandate changes.

Limited seats

Ready for a real monthly seat?
Let's talk.

I keep Embedded capacity tight so every client gets focus. If you want ongoing commercial leverage with a partner who has been in the room, start with a consultation.

Book a consultation →

See Enterprise / fractional →  ·  All services →

$10,000/mo  ·  3-month minimum  ·  Then month-to-month